Sports Management Agency for Elite Athletes
Mind shift, skill shift and career shift coaching for athletes.

We know how hard you've worked as a sportsperson to build your career and reach your pinnacle. And when it's time to move on, what then?
At AWE Relay Hub, we help elite athletes transition from their sports career to their next career, enabling them to mentally adjust and move forward without leaving one foot in the past.
Our programmes and coaching can be approached as a full programme or adapted to suit what you need.
Your mind is the key to the smooth transition. Shifting your mindset allows you to appreciate where you've been and accept your move to the next stage, giving you the tools to approach the future with confidence.
Leaving your sports career can feel like a bereavement for some. Coaching helps you reflect on all you have been through and identify what made you a successful athlete.
This coaching allows you to adapt your mind to the next phase of your life, taking the lessons and achievements from your sports career and moving forward with confidence and optimism.
Your highly formed skills and abilities are important in moving forward to your next career. Our programme helps you identify which skills will be key, and discover your new passion.
What's next? Getting a job, going back to study, starting a business or a career in the sports world are just some of your options. Our Career Shift programme gives practical advice and professional support, drawing on our combined experience and contacts in business, sport and academia.


